SEO of your Fan Page on Facebook
Proactively setting up your Facebook Fan Page will help users find you. Whether you are setting up your first page or tweaking an old one, the following tips can help you rise to the top of the search results:
Carefully choose your Facebook page name.
When naming your page, you only have one shot at giving it a “name” — it’s largest indicator for Facebook search and is “make or break” for your page being found. While it might seem obvious that you would choose your brand name, the decision is not always that simple. For example, say you are making a fan page for Hash Web Services. The obvious choice would be to title the page “HashWebServices.com,” which would severely handicap your chances of being shown in Facebook search because few if any users would search using that exact term. Similarly, you should keep it simple. Say that the IPL wanted to create a fan page. Instead of registering the “Indian Premier League,” keyword research should be done to see if “IPL” garners more interest.
Build your following.
If the Facebook page name is top criteria for being found in Facebook search, the fan count is second place. If you have the same name as other pages (a common occurrence), the page with more followers shows up first. Leverage Facebook Ads to help build a following, as advertising your pages can help boost fans of your page. You can also leverage employee profiles or other social networking groups you are a part of to really help boost your group numbers.
Create a branded Facebook username.
While this may not play a major role in being found within the internal Facebook search, the URL structure can play an important role in getting ranked in the major search engine results pages. Having a keyword rich username could become an indicator in the future and is considered a best practice.
Create fresh content regularly.
Wall posts, events, and “posts by everyone” can now be displayed in Facebook Search. By creating regularly updated content, you will significantly increase your chances of being shown. Simple wall posts with branded keywords or branded events will give you extra visibility in the new real-time Facebook Search.Leverage domain equity to boost Facebook pages in SERPs. This is a bit of a secondary tactic, but providing a link from your homepage to your Facebook page should help to get your Facebook page ranking for branded terms. Think of it as proactive reputation management for your brand.
Advertise on branded “interests.”
While this won’t boost you into the natural Facebook search results, it will allow you to show up on selected terms. While Facebook ads still run off of “interests” rather than keywords, bidding solely on extremely targeted interests, you can boost your chances of being found. In addition, Facebook does run select Microsoft-network ads, so advertising in adCenter could help you sneak in and steal some of that Facebook search traffic (if you know what you are doing).
Fill in all information about your brand/company.
Whether it be the information boxes, mission statements, website, or descriptions, these could be search indicators down the road. While the information isn’t currently helping pages show up in Facebook search results, it can also help those pages in external search engines as most page content is indexed. The more relevant the content, the better.
Spend a little time optimizing your Fan Page for Bing.
If you need one reason to pay attention to Bing, it could be for the fact that it searches and displays results in Facebook Pages. You will always find those web results at the bottom of the Facebook Search, so spend a little time working your site for Bing.
Contact me@rishavraj.com to a Facebook Fan Page or Get SEO Done for your Facebook Fan Page.
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