1. Decide – What is the objective of your Facebook page?

what are you going to do with your facebook page? Do you want to build an email list or get more blog subscribers? Do you plan to use Facebook to sell your products? Are you going to use Facebook to improve customer service? First decide what is exactly you want to do with your facebook page. Your objective doesn’t have to be complicated, but you need one to help you guide your posts, interactions and campaigns on Facebook. And you’ll have a much more steady increase in fans when you follow a plan with a only one aim.

2. Have a very good looking landing page.

Previously known as a landing tab before the changes to the new Facebook Pages, this is the “page” that new people to a Facebook page see before they have clicked the “like” button. You have a choice as to where visitors land – and this is a great opportunity to create a landing page that encourages them to click like and learn a bit about your business. According to recent Facebook release ”
Custom landing page converts fans at 47% vs. landing on the wall which converts at 23%”. So if you want to get more likes, get yourself a nice landing page!

3. Add value with your Facebook Page.

People want to like a page that adds some value to their time on Facebook (the average Facebook session is 55 minutes!). So share great content with them. That content should be a mix of your content and other people’s content. And all of it should share advice, tips or current events and news. When it comes to sharing your content, share your blog posts and videos. Fans will appreciate the advice and useful information you share with them, they get to know you better, and it will keep your business top of mind.

4. Ask interesting and fun questions to get fans talking.

You want to share great content with your fans, but also remember to ask questions from time to time. You’ll see that this is what gets people responding – and it makes sense, doesn’t it? You ask a question and people respond! I find that the most simple questions really get the most answers. By getting more response, your page becomes lively and you’ll gain more fans.

5. Make your page fun!

Consider adding some fun to your Facebook page with things like videos, activities or giveaways. You’ll get people excited and sharing your page with their friends. Giveaways are always a sure way to get new fans, but you must make sure you adhere to Facebook rules. That means you need to use a Facebook app like Wildfire to run your giveaway. Remember, Facebook has the right to shut down your page, so you want to make sure you follow the rules.

Contact me@rishavraj.com to get yourself a Custom Landing Page for your facebook fan page.

But if I’m so used to paint this argument-”it does not matter” / “it does not stop your true friends from being your friends” there is a point to it. Facebook makes no difference between your best friends and random school freinds or family members. You may also argue that Facebook has the feature of dividing your friends in Different lists,  but i ask you how many of the Facebook users use the list feature.

The best feature in Google + “CIRCLES” can be one of the features that could move users from Facebook or even twitter to Google +.

Google defines “Circles” as:

“You share different things with different people. So sharing the right stuff with the right people shouldn’t be a hassle. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself – just like real life.”

So Google + can really help us to share different and relevant contents with some of the selected people in our circle or all of them. All in all it gives us more options to what to share to whom.

So setup your Google + account now and start adding friends, family and business associates to your circle. Dont forget to add me.

Link to my Profile : https://plus.google.com/104901683235750788296

PhoneDekho.com is a website or search platform to find out the Best mobile phone for yourself. You can search ,filter and compare mobile phones avaialble in India by its feature and Specifications. You can also buy the Mobile Phones from FlipKart.com at a very special Discounted price.

The Search page that has been put up at the website PhoneDekho.com is most advanced and easiest to use search platform available on the web for the a Mobile Phone. You can search mobile for any features like Operating System, 3G Compatablity, VideoCalling, Camera Resolution and much more. You can try the search page at  THIS LINK.

The Website PhoneDekho.com also gives you facility to compare up to 4 Mobile Phones at a time with all the their features and Specifications.

The Website PhoneDekho.com also tries to include the Video Review done by some of the other websites.

The website PhoneDekho.com also has the review done of most of the Mobile Phone by their own editors. Always good to read the reviews of the experts before buying a Mobile Phone.

2. Don’t Ever Pitch at all.
You should never yell at consumers telling them to purchase your product or use your business becuase that will always harm your image or your company’s image. Social media is meant to connect, not pitch. If your consumers feel they have a connection with your company through your Facebook page or Twitter feed, they are more likely to use you over another business that does not make an earnest effort to connect.

3. Always communicate to Users.
If you feel that it is not necessary to reply to comments, answer questions, or join in on conversations on your social media page, then social media is not for you. You need to participate actively in conversations on your social media pages. If not, you will lose touch with your customers and what they want.

4. Think wisely before your write.
What you say or write on the social media page will remain forever public record on the internet. So you should choose what you post on your page wisely. I cannot stress that enough. If you hire a company to post for you, be sure to hire someone you can trust. And, remember, if you manage your social media outlets yourself only post what you would want to see on the front page of the leading newspapers.

5. Handle Hot Customers with Cool.
Some customers will just have a bad day and want to take it out on your page and blame you for everything. Do not remove any negative comments. Instead, ignore it if it’s only one comment (unless the comment has foul language and is completely inappropriate). If you are in a predicament like Nestle was about a year ago where everybody protested on their Facebook page, post an update saying your business is making moves to fix the problem. Don’t ever directly respond to one individual, you won’t ever win. Also, don’t ever make promises you cannot keep.

6. Try Linking to others on the same niche.
If you find something interesting (and relevant) on the web, link it on your Facebook or Twitter page. Explain why you find it interesting (and relevant) and ask for their input. Link to other companies, articles, cool websites, whatever. Just be sure to ask yourself before posting, is this relevant to my business?

7. Share about your Organization, people.
Don’t be afraid to show your consumers what your company’s employees are doing when they are not in the office. Take photos of your office picnic, philanthropic event, or even a run/walk for a good cause. These photos create a positive image about your company for your consumers. They want to know you’re human and don’t wear ties all the time. If it’s casual Friday in the office, take a gróup photo of everybody wearing the company polo and post it immediately so others know what is going on in your office in real time.

8. Start Something that goes for a week.
If you do something once a week, on the same day each week, your followers are bound to come back that day every week. For example, if you own a shoe store, every Monday you could post the shoe of the week. Include an image and a promotíon for the shoe, such as a percentage off that week only. If you posted every Monday, consumers are bound to check every Monday to see what pair is being promoted that week and come into your store to purchase it. It’s a great way to get customers onto your social media pages as well as into your store.

9. Always post a link to the new post in your blog.
You put so much effort into writing that awesome post about trendy heels for the spring, but no one ever reads your blog. Link it on your Facebook, Twitter, etc. Don’t do it all the time, because if that is the only thing you do to update your social media outlets, people will get bored with you very quickly. But at the same time, don’t be afraid to link back to your blog. You put a lot of hard work and effort into it, and you want people to read it!

10. Have Social Elements on your website.
If you have a Facebook, Twitter, blog, YouTube channel, etc. you really need to tell people. They are not just going to assume you have them. Put them on your company website, on your business cards, put a sign up in your store saying “Add us!” with all the little logos for each site next to the copy. Don’t be afraid to tell your customers you’re on Facebook. If they like you and your product, they will share it on their Facebook account and say, “Hey, I’m a fan of Sally’s Shoes and I want everybody to know!”

Excerpt from the Website

SearchNBook.com is a travel search engine that has partnered up with all the leading Airlines domestic as well as International to help you find the best fare for your flights. So whether you are travelling within India or travelling abroad you get the best and the cheapest fare for flights here on SearchNBook.com

You can search, compare and then book for your flights directly from the airlines website as well as compare their fares with other travel website. You can use your international as well as national debit/credit card to book the tickets online. So now Find the best price, lowest rates airfare with SearchNBook.com

SearchNBook.com also offers you the highest number of domestic as well as International hotels search to help you find out the best priced, lowest rates discounted hotel deals for budget as well as luxury hotels from 100+ websites at just one place with just one search.

Facebook is entirely different and, as previous comments have already indicated, people are busy socializing and playing games. In order for your ad to get noticed, you need to think creatively and test, test, test.

One thing that has been successful for me is to use the intricate Facebook demographic targeting options to create ads that speak directly to my ideal customers. B2B and B2C

You can target by age, gender, marital status, sexual preference, city, state, country, school, employer, level of education, hobbies, interests, tv shows, movies, music, etc. The list goes on and on.

The closer you target your demographic, the less you will pay for ads. So, you’re really only paying to show your ads to your ideal customer. It’s a very powerful system when used properly.

Some important tips to remember:

1. use an eye catching image
2. have a clear message in your a
3. dask a question in your headline
4. use a strong call to actionrotate images regularly

1. Design: You need to represent your organisation professionally, with your logo and brand. You want the layout of the email to work for you in getting your message across. Layout of copy and inclusion of images helps people read copy on a screen so is crucial to emails.

2. Templates: We are creatures of habit. Having a template for your email adds to is familiarity and increases our response to it. Just like a web page it is best practice to make the layout of each email the same, and this is most easily done via an HTML template.

3. Personalization: Addressing the message to Dear *Firstname* has the same effect on emails as it does in print, it engages the user and makes them feel that you are writing to them not just a faceless ‘supporter’.

4. HTML: The advantages of HTML email are obvious as you can include all the pretty content and images. All the PC and web based email tools send either plain text or rich text (with some formatting) and therefore limit your design and content.
Links v attachments: Many ISP’s and office firewalls block attachments from unknown sources. So sending a link to a web page or web based document is far more likely to get it read. But adding long links to emails is both unsightly, breaking up copy, and risky, because if the link breaks across a line it won’t work. Sending links behind the HTML, as we do on the web, allows you to make the copy a link and ensures the link will work.

5. Delivery: Sending bulk emails always runs the risk that they will be seen as spam by the recipient’s ISP (Internet Service Provider). When you send an email from your PC it goes out across the Internet with the IP (Internet Protocol) address of your office, similar to having an electronic postcode. Emails need to come from a recognised email broadcaster or the ISP may blacklist you as a spammer and block all emails from your IP address.

6. Accessibility: Approximately 20% of users get plain text emails, so it is important to send emails they can read. We want to send HTML emails, so we should be sending both depending on what the user can (or wants) to receive. This is known as a 2 part send. It is also good practice to offer a link to a web version of the email.

7. Subscriptions: Capturing people’s emails is becoming increasingly important. As people move online and postage costs rise we all want to use email because it is what supporters are choosing and to save money. So we need a tool which can easily capture emails and store them in an address book. But to keep admin down we don’t want to be manually adding them to our contacts, we need an address book which captures them from our website automatically.

8. Supporter choice: We want to allow users to self manage their name, address and preferences. Allowing them to make changes to their email record via an automated address book saves time, effort and data entry errors.

9. Data protection: The law says that we must offer an unsubscribe option on every email we send out to supporters. None of the PC and web based email tools offer this function. It can be done manually, but the risks of not updating your data records are high, in which case you can easily send an email to someone who has ‘opted out’, breach the DPA and annoy a supporter. You should always conceal recipients email addresses when doing bulk emails, which email broadcast systems do.

10. Bounces: The most common reasons emails fail to get through is that the email address is no longer in use, which is known as a ‘hard bounce’. Many emails also fail to reach the recipient because their email is unavailable or their inbox is full, which is known as a ‘soft bounce’. We need a system that can manage and record these bounces, giving us the option to exclude these names from future sends.

11. Forward to a friend: In most cases we want the message to go as far as possible and with email it is easy to add a forward to a friend option so that the recipient can send it on. PC and web based emails do not have this option.

12. Reporting: While you can send out emails and assume they are getting through it is much better to be able to see how many were delivered, how many were opened and what links were clicked on. As well as showing how many users really read your mail it can demonstrate what they are interested in and what they respond to, increasing your understanding of how to communicate with them.

To start your email Marketing Campaign Start Now by Registering for Free Here.

As it is said, Prevention is better than cure. So, you must take precautions for making your online shopping safe before a scam artist or hacker cheats you of all your hard earned money or dupes you online.

I am writing few of the tips that can make your on-line shopping experience a truly safe and remarkable one.

1. Do online shopping only with the well known companies

Preferably, shop with only those companies that you’ve had tried shopping with earlier or some of your known ones have done shopping with. While shopping with an unknown company for the first time do take the following precautions:

• Research the company in internet yellow pages. Consider the google rankings of the website for the product that you are going to buy.
• A reliable online shopping portal web site always provides its office address and phone numbers as a proof of its physical existence. Call them on any of those numbers and confirm its authenticity.
• For the beginning, order for an inexpensive good to be doubly sure of the company’s reliability.
• Find out about the company’s policy with respect to refund, just in case you decide to return the merchandise you intend buying online.

2. Do shopping only on a Secure Website

Here are a few indications that can help you identify a secure website from a non secure one:

• Look for an additional ‘s’ after the usual ‘http’, where the website address is displayed. In other words, the website/web page which bears its address as ‘https’ is a secure one.
• On the bottom for the website hunt for a closed padlock. If this lock is open, it indicates the web site is not secure enough.
• Also look for an unbroken key, another indication of a secure site. Also check for the companies that have accredited the website to be safe
• Go through the company’s privacy and security policies to get an idea of how the merchant aims at securing the valuable data that you are about to divulge.

3. Make Use of Credit Cards

Credit cards happen to be the safest mode of making payment for your cyber shopping. For making the most of your credit card, it would be prudent to assign one separate credit card only for the purpose of on-line shopping. This would make the process of detecting inappropriate credit charges easier. Credit cards are better because, in case of a misappropriation, your payment remains well guarded under the Federal Fair Credit Billing Act. Under this act you become liable to withhold any payment apart from the initial $50, for any disputed transactions, the investigations for which are underway. Payments made through bank checks or debit cards make the transaction vulnerable to ‘phishing attacks’, where by hackers can wipe out your entire savings in minutes.

4. Never Give Away Your Password or Other Personal Information unless required

Beware of the internet hackers or secret-information-thieves, who are on a constant look-out for information on your bank account, online banking services, credit card details, etc.They roll out e-mails by hundreds stating that you need to refurnish your account numbers, customer Id and password since the same is either lost or expired. Under no circumstances should such phishing expeditions tempt you to divulge information of secretive nature and fall prey to the on-line financial frauds.
5. Keep Records of all the Transactions and Talks with the Online Shopping Portals

It is highly recommended that you preserve both the soft and hard copies of the confirmation page that is displayed once you have paid for your purchases. This confirmation page should comprise of information related to the product you have purchased, its cost, confirmation number, company name, postal address, phone numbers and legal terms. Preserve it until the period of guarantee/warrantee. Online shopping is just as safe or unsafe as shopping the conventional way, only the rules of this game are a little different. So, the sooner you master them, the better it is.

Online Marketing Success in Easy Step #1: Target and Focus on Only one Thing

If you’re successful online, you’ll draw in revenues and profits; the vice-versa is not true. Therefore the main aim as an online marketer is to become successful. This can be solely achieved by focusing on a single thing. Mind it; we are not talking about multiple products under your belt – as a bad decision. Of course, you need to have that to ensure diversification, more exposure and greater profit volumes. However, your main aim as a businessman should be to target your customers, to woo them as and when required. Remember, the internet is like an open field where everyone is at freedom to use their own tactics to draw in the customer!

Online Marketing Success in Easy Step #2: A.S.S!

There is nothing vulgar expressed in this step! A.S.S is the acronym for ‘After Sales Service’! Agreed that the customer might not need as much service as maybe required in case of a product like an automobile but still, you need to have a service track for your customers. Customers love it when their grievances are addressed ASAP. Service after sales will be the definitive moment in your online business success strategy!

Online Marketing Success in Easy Step #3: Traffic Magnet!

Viral marketing, list building, affiliate marketing, PLR promotion, guerilla marketing and everything that you may have heard about online businesses till now point to only one thing – drawing in more and even more website traffic! It is no secret that more the volume of internet traffic that you manage to siphon off to your website(s), the better will be your exposure and therefore earning chance!

Online Marketing Success in Easy Step #4: Interpersonal Communication Online

Interpersonal communication or soft skills apply immensely in the real world but how can they be of any help in a virtual world? They have; here’s how – consider the following: videos, telephone numbers and live chat services on a website – all point towards interpersonal skills. And that is what you should target to seek success at an early stage of your business. Imagine the joy from the point of view of a customer when they find out that the phone number given as the helpline actually works!

Online Marketing Success in Easy Step #5: Get a Blog Now!

A blog is the best way to get hold of more people, more comments and greater exposure to your online based business. You may blog on random things (to keep your readers interested, of course!) but it is the link that you manage to create with the blog that will see you successful in the long run!

Contact Me@rishavraj.com for any further info on Blogs, Website design, Blog Design, Blog Setup or Online Marketing consultancy.

Point 1: Invest Some Time to Build Up a Quality and Real Profile.

You will be introducing yourself to old friends and new faces, which can easily become new clients for you. Your profile is actually part of your branding, so you need to sit down and first figure out what you want to achieve with Facebook. Do you want to become known as an expert? Then let others know in your profile that you know a niche very well and are willing to answer any questions they may have about it. Do you want to be known as a product reviewer? You would then let others know that you have tried many things, and are going to talk about them. You will need to include a picture of yourself. Don’t use one that makes you look goofy or silly, but pick one out that portrays the message you want to send. Well then, have your picture portray that. Dress and look like a professional in your field. If you are a doctor selling a medical guide to wellness, then for goodness sake look like a doctor. If you are a mother selling a scrapbooking book, look like one. A picture tells a thousand words, and a lot of weight will be put on your profile picture, and any other photos you add to your Facebook site. Pick them out carefully, and leave out the party pictures.

Point 2: Increase Your Network of Friends on Facebook.

Start by joining a few groups and then start asking people in the group to be your friend. If you do a few per day, you will quickly build up a list of friends that are interested in the same things you are.It is important to start working on your list first before trying to make any sales. People are not looking for someone that tries to sell them something when you first meet. They will not appreciate a sales pitch right away. You need to be a lot more subtle than that. If you have built up a highly targeted group of friends, it is obvious that they are interested in the same things you are; so no selling is really necessary. A better approach is a gentle guiding over to your site where they can then be sold.

Point 3: Try Establishing relationships and known to many.

It is not enough to just build up a big network and then leave them hanging. You need to work these people and get them back to your Facebook page. You will have to do some interaction for this to occur. You will need to answer people’s requests and comments, and also get them to notice you and come to your page. The best way to do this is by updating your relationship status from time to time. A news feed is sent to everyone in your group if you change this one status, since it is one that does not change too often. You will be more noticed if you make a relationship change, and you can start adding promotional material to your feed. You can also send birthday wishes to members of your group, and write on people’s walls. If you log in to your Facebook account every day or two and simply spend 10 minutes contacting people, you will develop relationships.

Point 4: Do have a Page and Group for yourself or your Business and create events regularly.

You can become the trendsetter in a group of people by starting something new, or by holding a special event. You will be seen as a leader and will be able to collect followers. The success of these two ideas will depend on the size of your friends list, and how well you have maintained and built up your relationships. You should always continue to build up your friends list so that you have a bigger pool of people to work with.

Point 5: Using RSS, Syndicate Your Blog on your Profile Page.

This makes your blog post show up on your profile page. It will also help to build up backlinks for your blog. The bonus with this kind of setup is people will take you much more seriously if they see that you have a site dealing with your common interest. Most people don’t know the first thing about setting up a site, and have a lot of respect for people that have one.

Use these Facebook marketing tips to help get more visitors to your site, and to make more sales. The more exposure you can get to yourself and your products, the more sales you will make. It really is that simple.